Since launching Pay It Forward in 2021, Spectrum Reach has invested more than $50 million in advertising and resources, and has helped over 2,500+ locally-owned business owners in 36 states. Businesses range from local coffee shops and restaurants to daycare facilities and law firms—all getting critical support to help their business thrive, including free advertising and creative services, mentoring, and educational resources.
Free traditional TV and streaming advertising.
An original 30-second commercial.
Best-in-class support from local marketing experts right in the community.
On-demand educational resources and top-level industry insights.
Opportunities to network and learn at invitation-only events with peers.
“Local businesses don’t just support our communities, they shape them. They create jobs, fuel local pride, and keep neighborhoods thriving. Spectrum Reach Pay It Forward is our continued commitment to stand alongside these businesses, investing our expertise, media, and support to help them grow and succeed.”
– Caswell Huff, Vice President, Field Marketing & Kernel Client Creative, Spectrum Reach
Pay It Forward Success Story
See how Spectrum Reach helped BFLO Hydration in Buffalo, New York double their client base (and more) through our Pay It Forward Program.
Spectrum Reach, the advertising sales business of Charter Communications, Inc., today announced…
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